Customer acquisition
Challenge : Jewellery & Fragrances Company needed to improve its lead generation strategy and increase its base of qualified customers.
Date
April 2023
Location
Paris
Timeline
12 moths
Budget
Confidential
Advertising Campaign
Solution
We implemented a multi-channel advertising campaign, using Google Ads and ads on Instagram to target specific customer segments. Ads were optimised for real-time performance, and we used similar audiences to increase reach. The result was a 50% increase in the number of new customers and a 15% reduction in the cost of acquisition. Direct benefits for the customer include increased visibility and rapid acquisition of qualified customers.
Advertising campaign
Advertising campaign
Advertising campaign